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Japan's matcha boom a boon for tea farmers

Thorsten Iffland in Uji, Japan
June 25, 2026

Japan is a nation of tea drinkers and famous for matcha. The super food has become a hit on social media around the world, in part due to its bright green color. Farmers are enjoying the hype.

https://p.dw.com/p/5FjTX

Japanese matcha tea is regarded as a super food in many countries. In Japan, tea farmers are profiting from rising demand.

Harvest and processing the tea is painstaking work. The leaves are picked by hand, dried and ground into the fine green powder with special granite mills.

Originally, matcha was reserved for the traditional Japanese tea ceremony. Nowadays, it's found in all kinds of food — in Japan and elsewhere.