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The fresh business ideas brewing in Germany

January 6, 2026

Germany's economy is slowing, but innovation endures. US President Donald Trump is rolling back climate action. Young global talent is looking elsewhere.

https://p.dw.com/p/50Xhz

Germany is facing aneconomic slowdown, but innovation remains a defining strength of the country’s industrial landscape. The video explores how German companies and researchers continue to push forward with new technologies — from sustainable manufacturing to digital transformation — despite broader economic pressures. It also touches on how young global talent is increasingly selective about where they want to work, making innovation and forward‑thinking policies essential for Germany to stay competitive. 

Germany is also experiencing fallout from US President Donald Trump's rollback of climate policies. His administration's retreat from climate commitments has created uncertainty for global climate action. As the US pulls back, can countries like Germany position themselves as attractive destinations for climate‑minded innovators and professionals?  

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Made in Germany — Your Business Magazine

In a rapidly changing world, MADE in Germany examines the risks and benefits of digitalization and its impact on the way we work, what we earn and how we live.