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GMF2021 | Speaker | Peter Limbourg
Image: J. Röhl/DW

Peter Limbourg

Peter Limbourg served as DW’s director general from October 1, 2013 to September 30, 2025.

Limbourg initiated a series of changes to better equip Germany’s international broadcaster for a digital global media landscape. It included the ongoing digitization of DW’s media content in 32 languages and a determined shift toward online and social media content. He fostered innovation at DW through the implementation of lab development processes and other cross-departmental and multilingual journalistic projects, and he advocated for press freedom and gender equality in journalism.

Under his leadership, DW Akademie expanded its educational programs worldwide, becoming a leading source of media literacy expertise aimed at enabling journalists and media consumers to discern objective reporting from propaganda across various media platforms. DW Akademie played a key role in promoting media development through innovative and interdisciplinary approaches, operating in more than 70 countries globally and offering sustainably designed programs to advise governments, professional associations, press councils, and media organizations on effective frameworks.

Limbourg studied law in Bonn and later chose a career in journalism, serving as a correspondent in the former East Germany, London, Bonn and Brussels. He was later appointed editor-in-chief of N24 (now WELT) and held the role of senior VP News & Political Information at ProSieben Sat.1 TV Germany. He also anchored SAT.1's main newscast for several years.